From Wells Fargo to Waterloo Turf: FranCoach found an opportunity for this client to Build a Business Around His Family

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After more than 25 years in banking and compliance with Wells Fargo — most recently as a Lead Compliance Officer supporting Home Lending, Consumer Banking, and Merchant Services — this client was recently displaced from the company. Rather than returning to the corporate track, he saw an opportunity to take control of his future.

This client and his family came to FranCoach and coach Matt Woodcock looking for control and freedom for his family, with the flexibility to stay active coaching his daughter’s softball team. He was open-minded in his search, exploring building and construction, real estate-related, and service-based opportunities before finding a brand that brought the whole package to the table: Waterloo Turf. The team even arranged a special one-on-one Meet the Team Day for Tim and his wife — a gesture that sealed the deal. They are opening two territories in Des Moines, IA.  And a fun fact here, using the ROBS program for financing – reach out to us to learn more about this unique way of starting a franchise business. 

“This family are going to take the proven Waterloo Turf business and do amazing things in Des Moines, IA,” said Matt Woodcock, Tim’s FranCoach coach. “I know that with their focus, determination, and the incredible tools Waterloo Turf brings to the table, success is truly at their doorstep. I’m excited to watch them take this business to the next level!”

This journey shows what’s possible when decades of discipline and leadership meet a franchise willing to go the extra mile for the right partner. If you’re facing a career transition and looking for a business that puts your family first, FranCoach can help you find it.

See What Our Clients Are Saying

“You have nothing to lose by having a conversation with FranCoach. Worst-case scenario, you discover you don’t want to touch this with a ten-foot pole. But best case, you figure out, hey this might be something for me and there are some possibilities here.”

Stephen, Arizona

“I remember when I first started exploring the idea of franchises and I found the Franchising 101 Podcast. I just got hooked. There were such good snippets of information and I started eating through them and listening to them all the time.”

Geoff, Pennsylvania

“The conversation we had, just on that first call, when you said, ‘Tell more about Ryan, what flips your switch, what gets you out of bed in the morning’… it was really important to me to know those things upfront.”

Ryan, Alabama

“One of the lessons that I learned very quickly was to focus on what is driving you as an individual. What makes you get up, and what do you want to get up and do every day?”

George, Pennsylvania

“If you have questions, if you want answers, or if you’re not sure if it’s for you – there’s no reason not to reach out to FranCoach.”

Michael, Indiana
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Franchising 101 is THE premier podcast in the franchise industry. Hosted by Tim Parmeter, the Founder/CEO of FranCoach, Franchising 101 is designed to help educate listeners on all aspects of franchise ownership. Episodes feature a wide range of industry-leading guests, spotlights on top franchisors, interviews with franchisees, and much more.

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