From Corporate Management to Franchise Ownership: Finding the Perfect Fit with TruBlue Home Service Ally
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A New Chapter in Business Ownership
Every franchise journey is unique — and this one is a powerful reminder that exploring all options can uncover the best possible fit.
After more than two decades in corporate management, new franchise owner Matt Haddox knew it was time to channel his skills, drive, and work ethic into something of his own. His motivation was simple: he wanted the hard work he put in every day to build his future, not someone else’s.
Why TruBlue Home Service Ally
When Matt began his franchise search, he had a few types of businesses in mind. But thanks to his open-minded approach and willingness to explore, he quickly discovered that the right opportunity was not one he had originally considered.
TruBlue Home Service Ally stood out as the perfect fit. The brand offers a wide range of services that appeal to multiple customer groups — but one demographic in particular resonated with Matt: seniors. With a growing senior population in St. Louis, Matt saw the chance to become a trusted provider for homeowners needing safe, reliable, and convenient home maintenance solutions.
A Smooth and Meaningful Process
The process may not have been the one Matt envisioned at the start, but his persistence and openness to new ideas led him to a franchise that aligns with his long-term goals.
Quote from Tim Parmeter, FranCoach Founder & Franchise Coach:
“I loved working with Matt. He was incredibly motivated and very open-minded, which made me confident we would find his best possible fit. I am excited to watch Matt’s success as a TruBlue franchise owner.”
Location
Matt will be launching his TruBlue Home Service Ally business in St. Louis, MO, bringing reliable home solutions to his community.
Lessons from Matt’s Journey
This story highlights three important lessons about becoming a franchise owner:
- Persistence matters. Matt stayed committed throughout the process, even as options shifted, and ultimately found the right fit.
- Flexibility is key. By keeping an open mind, he discovered TruBlue — a brand that wasn’t on his radar at first, but turned out to be the perfect match.
- The right brand makes it worth the wait. TruBlue’s focus on helping seniors and serving the broader community aligned perfectly with Matt’s vision, making the journey worthwhile.
At FranCoach, we’ve seen these lessons play out time and again. Our role is to simplify the process, provide guidance, and connect clients with brands that match their goals and lifestyle.
Ready to Start Your Franchise Journey?
Matt’s story shows that while the road to franchise ownership isn’t always straightforward, it can be incredibly rewarding. Whether you’re seeking financial freedom, an exit from the corporate grind, or the ability to build something of your own, FranCoach is here to guide you.
Explore our resources:
🎙 Franchising 101 Podcast
📺 FranCoach YouTube Channel
📖 Becoming a Franchise Owner (Book)
