From Corporate Executive to Franchise Owner: Building a Business with Purpose Through TruBlue
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A Career Reinvented
After years of success as a corporate executive in operations, this FranCoach client decided it was time to take control of their professional future. While corporate life offered stability, it also came with limitations — limited income potential, restricted flexibility, and the constant pressure of working toward someone else’s goals.
The next step was clear: business ownership.
Driven by a desire for independence, scalability, and purpose, this client began exploring franchise opportunities that would align with both their professional strengths and personal values.
Why TruBlue
When evaluating different industries and brands, this client was drawn to TruBlue Home Service Ally, a franchise that provides trusted handyman, home maintenance, and senior safety services. The concept immediately stood out for two reasons: its scalability and its community impact.
TruBlue offered a model that combined business growth potential with a meaningful mission — helping seniors and busy homeowners maintain safe, comfortable living spaces. It wasn’t just another business; it was a chance to build something that would make a real difference.
For a corporate executive used to leading teams, improving systems, and solving complex challenges, TruBlue presented the perfect opportunity to channel those skills into entrepreneurship.
A Journey Marked by Confidence and Purpose
Throughout the franchise discovery process, this client approached each step with precision, insight, and determination — the same qualities that fueled their corporate success. By focusing on long-term growth and aligning with a brand that shared their commitment to service, they set the foundation for lasting success.
Quote from Tracey Shipley-Hoots, FranCoach Franchise Coach:
“I have no doubts this candidate is going to be very successful and make a mark! He is one of the smartest and most well-rounded people I have ever met.”
Quote from Chase Pepper, TruBlue Home Service Ally:
“We’re thrilled to welcome our newest TruBlue franchise owners in the Metro Atlanta area! From day one, this couple’s engagement, curiosity, and passion for TruBlue made them an absolute joy to work with. Their dedication to learning and excitement for making a difference in their community truly stand out. We can’t wait to see the incredible impact they’ll make helping seniors age safely and comfortably at home!”
Location
This new TruBlue franchise will launch in Georgia, where the demand for reliable home maintenance and senior support services continues to grow rapidly.
Lessons from This Journey
This story highlights three key lessons about franchise ownership:
- Experience translates. Corporate leadership and operational expertise create a strong foundation for franchise success.
- Purpose drives growth. Choosing a brand with a mission makes entrepreneurship both profitable and fulfilling.
- Control your path. Business ownership provides the freedom to define your income, your goals, and your future.
At FranCoach, we help professionals like this client make that transition with confidence. Our mission is to simplify the franchise discovery process, offer personalized guidance, and connect clients with the right brands to achieve their goals.
Ready to Start Your Franchise Journey?
This story shows that franchising isn’t just about leaving corporate life — it’s about taking ownership of your future. Whether you’re looking to scale your success, build a business with purpose, or gain true financial freedom, FranCoach can help you get there.
Explore our resources:
🎙 Franchising 101 Podcast
📺 FranCoach YouTube Channel
📖 Becoming a Franchise Owner (Book)
