Why Being Selfish is the Secret to Finding the Right Franchise Fit
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If you’ve spent your life being told not to be selfish, it’s time to rethink that—at least when it comes to exploring business ownership. At FranCoach, we encourage something that might sound bold: you need to be selfish if you’re serious about becoming a business owner. Why? Because long-term success depends on finding the right opportunity for you—not what works for someone else.
The Power of Selfishness in Franchise Discovery
If you’ve spent your life being told not to be selfish—especially by your mom—it might be time to rethink that. When it comes to exploring business ownership, being selfish isn’t just okay; it’s essential.
At FranCoach, we encourage something that might sound bold: put yourself first. Why? Because long-term success depends on finding the right opportunity for you—not for your neighbor, not for your cousin, and definitely not for your mom.
Think about it: choosing a franchise is one of the most personalized and individualized decisions you’ll ever make—rivaled only by marriage. And just like finding a life partner, your franchise needs to be a mutual match. It’s not about the “top” franchise or the “hottest” industry. It’s about what’s right for you.
The 3 Most Important Things to Figure Out (And Why They’re All About You)
Every great franchise match starts with three core insights you need to get clear on:
1. The Get Out of Bed Test
- What do you actually want to do every day?
- What are you good at?
- What do you not want to do?
If you can’t see yourself excited to get up and run the business, it’s not the right fit. Period.
2. The People Factor
- What kind of team do you want?
- What kind of customers do you want to serve?
- How do you want to engage in your community?
The people you surround yourself with—staff, customers, and community—will shape your daily experience as a business owner.
3. The Franchisor Fit
- How do they support you?
- Do they have a proven, repeatable system that actually works for YOU?
- Do you trust their leadership?
You need to feel like you’re in the right room with people who have your back.
What Gets in the Way of Being Selfish?
- Old Programming: We’ve been trained since childhood to avoid being selfish. But in this process, selfishness isn’t about arrogance. It’s about alignment.
- The Internet: The web is full of “best franchise” lists and clickbait titles. Here’s the truth: the internet doesn’t know you. It can’t vet what fits your life, your skills, and your goals.
- Friends and Family Opinions: Yes, they love you. But they don’t always know what’s best for you professionally.
Fear is Learned. Trust is Earned.
Did you know that outside of loud noises and heights, all fears are learned? And guess where most of those fears come from? Yup—family, friends, and the internet. But when you get clear on what YOU want and trust yourself, that fear starts to fade.
Can You Follow the Plan?
Every franchise has a blueprint. The question isn’t can you follow it. The question is: will you?
Will you follow the plan? Will you put in the effort? Will you do it consistently?
If the answer is yes, and the brand aligns with your passions, skills, and lifestyle—what’s left to fear?
Trust the Process. Trust Yourself.
At FranCoach, we guide you through a 6- to 8-week discovery process where both you and the business are evaluating each other. By the end, it won’t feel like a tough decision—it will be so crystal clear that you won’t have to make one. That kind of clarity only comes when you give yourself permission to be selfish and put you first.
Ready to Get Selfish (the Right Way)?
It’s time to stop people-pleasing and start future-building. We’ll help you discover your best franchise fit based on you and only you. No pressure, no sales, no fluff.
Let’s create your better tomorrow. Reach out to us today at FranCoach.net —and yes, go ahead and tell your mom we said it’s okay to be selfish.
