Nailing Down an Untapped Market: A New Owner in the Men’s Grooming Space


We are excited to announce the newest owner of Hammer & Nails: Bilal Parviz. As someone who has both worked in corporate America and owned other businesses, Bilal is thrilled to get back to working for himself. And when presented with the opportunity to own an elite men’s grooming franchise that’s tapping into an oft-neglected $29 billion industry, Bilal couldn’t resist. He is excited to bring Hammer & Nails to the Raleigh-Durham area.

Who Is Bilal Parviz?

Bilal is proud of his long-time career in the mortgage industry, but over time, he found himself growing frustrated with the lack of growth opportunities in the corporate world. That frustration pulled him in the direction of franchising, and he grew excited about the chance to build something of his own and gain the independence he had been craving.

Why Did Bilal Make a Career Change?

When Bilal first came to us at FranCoach, he was primarily interested in food-related franchises. He had looked into businesses in the sandwich and coffee areas but hadn’t quite found the right fit. We connected Bilal with food-based franchisors, but we also encouraged him to explore options outside of that category.

Bilal went into the process with an open mind, and as he began gleaning more and more information about each franchisor, he quickly decided that the food space was actually not for him. That brought him to Hammer & Nails, an upscale men’s grooming franchise. In order to gain some context, Bilal and some of his friends visited a Hammer & Nails location in Ohio – and they immediately fell in love.

Why Will Bilal Make a Great Franchise Owner?

Bilal will be a fantastic owner of Hammer & Nails, and we can not wait to see him succeed. He understands the untapped potential in the men’s grooming niche – men are largely ignored in the beauty space, yet according to Entrepreneur, that market has grown over 85% in the last 10 years. Bilal recognizes the possibilities in exciting statistics like that one.

With a passion for creating a high-quality customer experience and providing top-notch customer service, Bilal will be an excellent steward of the Hammer & Nails brand. He is enthused about following a tried-and-true system, and he will work hard to achieve success.

Why Did Bilal Choose Hammer & Nails?

Hammer & Nails is a franchise that’s changing the game in the men’s grooming space. Tapping into a niche that’s often forgotten about, Hammer & Nails aims to bring a boutique experience to customers of its membership-based stores. The brand provides a full suite of men’s care services that go above and beyond traditional offerings in that area.

When Bilal and his friends visited a Hammer & Nails location in Ohio, they immediately understood the hype. Walking into a Hammer & Nails store feels like entering a speakeasy combined with a high-end barbershop. Bilal was impressed with the atmosphere as well as the customer experience, and he wanted to bring the same offerings to his hometown of Raleigh, North Carolina.

Bilal is excited that he gets to be first to market in the Raleigh-Durham-Chapel Hill area, otherwise known as North Carolina’s “Research Triangle.” Down the line, he is looking to scale his businesses to own three Hammer & Nails locations.

Please join our team at FranCoach in congratulating Bilal Parviz and wishing him luck as a new owner of Hammer & Nails.

The Benefits of Working With FranCoach

FranCoach is a national search firm dedicated to working with individuals who are interested in owning a franchise. We have partnered with over 600 of the top franchisors in the country, spanning nearly 70 industries.

Our goal with clients is to help them find the absolute best franchise for them to own. Our goal with our Franchising 101 podcast series is to help educate people on all aspects of franchise ownership.

Reach out to us to learn more about potentially becoming a franchise owner. There’s never any fee for our service, so why not take the first step today toward your better tomorrow?

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