Redefining Success: A The Grounds Guys Franchise Is Coming to Severance, CO
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When Priorities Shift, Possibilities Expand
Career satisfaction can change quickly when life changes even faster. For this FranCoach client, becoming a parent brought instant clarity. While thriving professionally as a general manager in the food processing industry — leading more than 200 employees — the arrival of a newborn reshaped how success was defined.
Long hours and constant demands no longer aligned with the future they envisioned for their family. They wanted more time, more control, and the opportunity to build something lasting — not just for themselves, but for the next generation.
Why Franchising
Franchise ownership offered a compelling alternative to the traditional corporate path. Rather than continuing down a trajectory that required 60+ hour workweeks, this client began exploring options that balanced financial opportunity with family presence.
They approached the process analytically, evaluating ROI, operational leverage, and long-term scalability — all while keeping one question front and center: What’s best for the family?
Franchising provided a structure that allowed for thoughtful decision-making, flexibility, and the potential to grow without sacrificing personal priorities.
Why The Grounds Guys
From the first conversation, The Grounds Guys stood apart. The leadership team created an immediate sense of belonging — not as a transaction, but as a partnership. The brand’s culture, strong support systems, and genuine focus on family values resonated deeply.
What sealed the decision was the feeling of alignment. The business model offered predictable demand, operational clarity, and the ability to build something meaningful within the community. It wasn’t just about landscaping — it was about stewardship, pride in work, and long-term impact.
Compared to other brands considered, The Grounds Guys set a higher bar for communication, support, and culture — one that matched exactly what this client was seeking.
A Thoughtful, Family-First Decision
This journey wasn’t rushed. Along the way, the client weighed multiple paths — including starting an independent business and exploring other employment opportunities. Timing mattered, and year-end considerations added complexity to the decision.
Each conversation returned to the same priority: making the right choice for the family. That intentional approach ultimately led to clarity and confidence in moving forward with The Grounds Guys.
What the Coach Says
Quote from Rich Roneree, FranCoach Franchise Coach:
“This client brings warmth, authenticity, and a natural ability to connect with people at every level. He leads with integrity, values consistency, and approaches challenges with a strategic mindset. His desire to build something meaningful — for his family and his community — makes him an excellent fit for franchise ownership.”
What the Franchisor Says
Quote from Mark Behrens, CFE, Director of Franchise Development
“This owner is a great fit for The Grounds Guys. He leads with integrity, connects effortlessly with people, and brings a thoughtful, strategic approach to everything he does. His values, work ethic, and commitment to building something meaningful align extremely well with our brand culture.”
Location
This The Grounds Guys franchise will serve Severance, CO, bringing professional, community-focused property services to the surrounding area.
Lessons from This Journey
This story highlights three important truths about the path to franchise ownership:
- Family changes everything. When priorities shift, new opportunities come into focus.
- Culture matters. The right brand feels like a partnership, not just a business.
- Intentional decisions create lasting outcomes. Taking the time to evaluate what truly fits leads to confidence and clarity.
FranCoach helps clients navigate these moments with purpose — guiding them toward ownership paths that support both professional growth and personal fulfillment.
Ready to Start Your Franchise Journey?
If you’re ready to build a business that aligns with your goals, values, and family life — with expert guidance every step of the way — FranCoach is here to help.
Explore our resources:
🎙 Franchising 101 Podcast
📺 FranCoach YouTube Channel
📖 Becoming a Franchise Owner (Book)
