How do I fund my new franchise? There are several ways in which this can be done.
Before we review the options, it is important to note that as part of our Discovery Process, the FranCoach team will help you understand which option might be best, and then connect you with our funding partners — people who do nothing but help people fund their franchise.
The most common funding option. The SBA loan in many ways works like buying a house: you need cash out of pocket for the down payment — or in SBA lingo, you’re going to hear the term cash injection — and then you get the loan for the rest of the investment amount.
The criteria for the SBA loan changes over time depending on many factors, but a safe guideline is to think about needing about 20% of the loan amount in cash, and a minimum credit score of 700.
Are there other factors that could make someone ineligible for a loan? Of course there are — and that is why we’re going to connect you with the experts who do this every single day.
The SBA loan process is not going to win awards for the fastest or easiest way in which to get money. But it is the most common way, due to the fact that it is, frankly, the way most of us understand how to get a loan, and the fact that the loan amount is partially backed by the government.
A ROBS — Rollover for Business Startups — is a popular funding option that most people have never heard of.
In short, the ROBS allows you to take your existing qualified 401(k) and essentially transfer all of it, or some of it, into a new account that is then invested in your business. Basically, you are using your own money to start up your new franchise.
Unlike withdrawing money out of the 401(k), there are no penalties, nor are you taxed on it. Yes, there is a fee for the transaction, but significantly less than if it was just a withdrawal.
This funding method is usually viewed in one extreme or the other. Some people do not like it, as they can’t imagine possibly touching their precious retirement money. Others love it, because they can use their own money for their business, thus being totally in control over the return this money makes.
The ROBS process can take roughly 30 days, and can be a standalone funding option — or it can be used as the cash injection for an SBA loan. Again, our team at FranCoach works directly with the companies that handle all of this process.
For some people, looking at a simple term loan or business line of credit can make sense. These are attractive to some, as they do not require cash out of pocket and usually can fund within a few weeks.
Imagine going to buy a house and being a little short on the down payment — or perhaps you have just enough, but it completely taps your cash position. This might feel too risky for some. The unsecured loan is like being able to finance that down payment as well as the loan, thus keeping all of your cash.
Yes, the fees are a bit higher than the SBA loan, but it does not touch any of your cash.
Another quick and not overly costly way to fund a franchise is through the equity you have already built in real estate. Having equity in your home or other real estate holdings already shows you’re a smart investor. Now, utilizing that money to fund your franchise to further grow your wealth and equity can be a wise and relatively easy process.
Good old cash. Some people are in a great cash position, do not wish to take on more debt or touch their retirement, and so they fully fund their franchise with cash. Obviously not super common — but for some, this is their path.
Like finding the best franchise to own is an incredibly individualized and personalized process, so is identifying your best funding option — and the team at FranCoach is going to help you.
Your regular update calls with your coach will help determine the timing of these funding conversations, as well as which of our funding partners to connect you with.
That is a little overview on funding.
Stephen, Arizona“You have nothing to lose by having a conversation with FranCoach. Worst-case scenario, you discover you don’t want to touch this with a ten-foot pole. But best case, you figure out, hey this might be something for me and there are some possibilities here.”
Geoff, Pennsylvania“I remember when I first started exploring the idea of franchises and I found the Franchising 101 Podcast. I just got hooked. There were such good snippets of information and I started eating through them and listening to them all the time.”
Ryan, Alabama“The conversation we had, just on that first call, when you said, ‘Tell more about Ryan, what flips your switch, what gets you out of bed in the morning’… it was really important to me to know those things upfront.”
George, Pennsylvania“One of the lessons that I learned very quickly was to focus on what is driving you as an individual. What makes you get up, and what do you want to get up and do every day?”
Michael, Indiana“If you have questions, if you want answers, or if you’re not sure if it’s for you – there’s no reason not to reach out to FranCoach.”
Franchising 101 is THE premier podcast in the franchise industry. Hosted by Tim Parmeter, the Founder/CEO of FranCoach, Franchising 101 is designed to help educate listeners on all aspects of franchise ownership. Episodes feature a wide range of industry-leading guests, spotlights on top franchisors, interviews with franchisees, and much more.

Explore our weekly podcast, hosted by FranCoach founder and CEO Tim Parmeter. Franchising 101 is designed to help educate you about franchise ownership.
Listen Now
Discover the latest news in the world of franchising through our collection of informative articles and fresh perspectives.
View All Articles
Learn more about FranCoach’s former clients who have become franchise owners – they started out just like you. Discover their stories here.
View All Press Releases