The Franchisor Intro Call
So, you just had franchisors presented to you…now what???
Expect the franchisors we discussed to reach out to you within 24-48 hours via email and/or phone to schedule an introductory conversation. It is very important to respond right away to schedule this call. The quick response shows the franchisor you are serious about learning more. Remember, franchisors are awarded so a great first impression puts the ball in your court.
First call:
Most of the Discovery Process is very professional but informal…much more conversational in nature.
Typically on the first call, the franchisors will ask a little bit about you (eg. Tell me about yourself?) and then the majority of the call will be the franchisor presenting their brand to you.
They are always vetting you throughout the process but since we have done their initial screening, the franchisor understands that FranCoach clients meet, and usually, exceed, their requirements for an owner. Thus, the franchisor will focus the initial conversations on educating candidates on their business model.
The franchisors will also begin sharing internal and proprietary information on their brand, including the Franchise Disclosure Document or FDD (more on this later). At the end of the call the franchisors will outline all the steps to their process and if they see the potential fit, they will schedule you for the next call.
Next steps:
Ideally after each round of calls with the franchisors, there will be a check in call with FranCoach. This debrief is designed to help you recap and assess what you learned on the first call – usually it is a lot. We will review the next steps.
It is possible after the first call that one of the franchisors is clearly not the right fit (it usually takes two calls for this, but it can happen sooner). We will discuss how to handle this outcome.
It is common for people to feel like they need to “decide” which is the best one after the first call. At this point there has not been nearly enough information exchanged to know this. Plus, the goal of the Discovery Process is for it to become so crystal clear which is the best franchise that you never feel like you are making a decision.
Stephen, Arizona“You have nothing to lose by having a conversation with FranCoach. Worst-case scenario, you discover you don’t want to touch this with a ten-foot pole. But best case, you figure out, hey this might be something for me and there are some possibilities here.”
Geoff, Pennsylvania“I remember when I first started exploring the idea of franchises and I found the Franchising 101 Podcast. I just got hooked. There were such good snippets of information and I started eating through them and listening to them all the time.”
Ryan, Alabama“The conversation we had, just on that first call, when you said, ‘Tell more about Ryan, what flips your switch, what gets you out of bed in the morning’… it was really important to me to know those things upfront.”
George, Pennsylvania“One of the lessons that I learned very quickly was to focus on what is driving you as an individual. What makes you get up, and what do you want to get up and do every day?”
Michael, Indiana“If you have questions, if you want answers, or if you’re not sure if it’s for you – there’s no reason not to reach out to FranCoach.”
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