Franchise Pro Finds His Perfect Brand

We are excited to announce the newest owner of Toastique: Alex Cordova. Although Alex has worked in the franchising world, he knew guidance from FranCoach would help him find the right fit for his next venture.  

Who Is Alex Cordova?

Alexander, or “Alex,” Cordova has a rich background in the corporate world, where he worked in the financial sector for many well-known franchise brands, including some in the fast food, fitness, and wellness spaces. While he was advancing in his career, Alex realized that the higher up he moved in the workplace, the less job stability he seemed to experience. He was growing fed up with working for others, and he wanted to take control of his own life. 

Why Did Alex Make a Career Change?

Alex’s experience working for household franchise names gave him a unique perspective on this process. Even though he had been immersed in the industry for years, he recognized the benefit of partnering with a trusted franchise expert to get guidance and support throughout his journey. That’s when FranCoach entered the picture, and Alex worked with franchise coach Lisa Rios to find the brand that perfectly aligned with his goals, budget, and needs. 

Together, Alex and Lisa vetted a few different brands – but for Alex, Toastique was a story of love at first sight. As a Toastique owner in beautiful California, Alex is excited to create a stable life for himself where he will get to dictate his own financial and personal future. 

Want to learn more about franchise ownership? Listen to the Franchising 101 Podcast. 

Why Will Alex Make a Great Franchise Owner?

After working with Alex throughout the franchise Discovery Process, Lisa is confident that he will be an asset to the Toastique brand. Here is what she has to say about why he is sure to succeed: 

“Alex is such a kind person who has a laid-back attitude and maintains a level head even in stressful situations. He is resourceful, tenacious, and knows what he wants. From the get-go, Alex fell in love with Toastique – but he still did his due diligence to vet other brands and was dedicated to the process. Once he was set on Toastique, he was totally locked in on that goal, and I know that commitment will be reflected in his career as an owner.” 

Why Did Alex Choose Toastique?

Toastique is a boutique, gourmet toast and juice bar that offers patrons a chic, rustic dining experience. From on-the-go breakfasts to corporate lunches to post-gym fuel, Toastique boasts fresh, seasonal products and a strong atmosphere all day. As one of the fastest-growing health food franchises in the U.S., Toastique’s mission is to make healthy eating accessible, exciting, and simple. 

Alex was interested in health-related franchises from the beginning of his journey with FranCoach, and he loves coffee and juice bars. Toastique serves both – in short, it was a no-brainer. After attending an in-person Meet the Team Day in the Washington, DC area (at which he got to meet Toastique founder Brianna Keefe), Alex confirmed that the brand was his perfect fit. Now, he cannot wait to open his doors. 

Please join our team at FranCoach in congratulating Alex Cordova and wishing him luck as a new owner of Toastique. 

The Benefits of Working With FranCoach

FranCoach is a national search firm dedicated to working with individuals who are interested in owning a franchise. We have partnered with over 600 of the top franchisors in the country, spanning nearly 70 industries. 

Our goal with clients is to help them find the absolute best franchise for them to own. Our goal with our Franchising 101 podcast series is to help educate people on all aspects of franchise ownership. 

Reach out to us to learn more about potentially becoming a franchise owner. There’s never any fee for our service, so why not take the first step today toward your better tomorrow?

Find out if you’re ready for franchise ownership with this five-minute assessment quiz.