Former Corporate Exec Finally Lands a Job He Loves…as a Franchise Owner!


Click here to listen to the interview with
George on the Franchising 101 Podcast Series!

George Council is a Naval Academy graduate, a Marine Veteran, and worked 20+ years as a senior executive in the corporate world, the last 15 years of which as a Vice President. George was extraordinarily successful throughout this time but never once had a job that he truly loved.

When he found himself in the middle of a job search in the middle of a pandemic, George decided to explore what it might be like to have his own business. That exploration led George to FranCoach.

At the beginning, George admittedly thought there might be a “10% chance” that these conversations would lead to anything, but he remained open. When the FranCoach team introduced George to the franchise options, the excitement picked up greatly for three out of the four franchises that were presented to him.

Despite the doubts about one of the four franchise options, George began the process with all of them. Then, after the second call, a funny thing happened. The franchise that George liked the least at the beginning, suddenly became George’s favorite option. That franchise is Outdoor Lighting Perspectives. Outdoor Lighting Perspectives specializes in the design, installation, and service of landscape and architectural lighting systems for both commercial and residential customers

One of the biggest contributors to George reaching this decision was what the FranCoach team calls the “get out of bed test”. George was able to envision himself as an owner and he saw all the things he would be doing, the people he would be around, and the conversations he would have and that created the clarity needed. And best of all, George can finally have a “job” that he absolutely loves.

The cultural match with George and the entire team at Outdoor Lighting Perspectives could not have been any better. The pre-training for George has already begun and he will officially open the doors to his Outdoor Lighting Perspectives of Montgomery County, PA later this year.

We want to congratulate George and Outdoor Lighting Perspectives on this fantastic new partnership and wish them the best of luck!

Learn more about George’s journey to Franchise Ownership by listening to the Franchising 101 Podcast. George was a guest on our new segment “In Their Words” that focuses on highlighting new franchise owners. Thanks for being our guest George!  

Ready to embark on your own

franchise ownership journey?

Contact the franchise experts at FranCoach to learn more about your ideal ownership role, the industries you’d like to work in, available funding options, and more! Schedule a consultation today.


See What Our Clients Are Saying

“You have nothing to lose by having a conversation with FranCoach. Worst-case scenario, you discover you don’t want to touch this with a ten-foot pole. But best case, you figure out, hey this might be something for me and there are some possibilities here.”

Stephen, Arizona

“I remember when I first started exploring the idea of franchises and I found the Franchising 101 Podcast. I just got hooked. There were such good snippets of information and I started eating through them and listening to them all the time.”

Geoff, Pennsylvania

“The conversation we had, just on that first call, when you said, ‘Tell more about Ryan, what flips your switch, what gets you out of bed in the morning’… it was really important to me to know those things upfront.”

Ryan, Alabama

“One of the lessons that I learned very quickly was to focus on what is driving you as an individual. What makes you get up, and what do you want to get up and do every day?”

George, Pennsylvania

“If you have questions, if you want answers, or if you’re not sure if it’s for you – there’s no reason not to reach out to FranCoach.”

Michael, Indiana

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