From Marketing Executives to Franchise Owners: Building a Future with Conserva Irrigation

A New Chapter in Business Ownership

Every franchise journey is unique — and this one is a great example of how business ownership can open doors to a new lifestyle.

This husband-and-wife team spent more than 20 years building successful careers as marketing agency executives. While they thrived professionally, they were ready for something more — an “escape hatch” from agency life. Instead of long hours spent serving clients, they wanted to redirect their skills into building a business empire of their own.

Their vision? To create a multi-unit enterprise that allows them to control their schedules, travel freely, and build financial security for the future. They aren’t driven by materialism but by experiences — imagining a life split between modest homes in the mountains, on the lake, by the beach, and in the city.

Why Conserva Irrigation

After exploring opportunities with the help of FranCoach, this couple knew that Conserva Irrigation was the right fit.

Conserva Irrigation is the leading irrigation franchise in North America, built on the principles of water conservation and recurring maintenance services. With approximately 50 million sprinkler systems in the U.S., the opportunity for recurring revenue and long-term customer relationships is immense.

By securing two Conserva territories, this couple is creating a strong foundation for growth and scalability. The brand’s proven systems, proprietary tools, and dedicated support through Empower Brands gave them the confidence to take this next step.

About Empower Brands

Empower Brands is a world-class franchise platform consisting of industry-leading commercial and residential brands serving homes and businesses across North America. As the parent company of Conserva Irrigation, Empower Brands provides the infrastructure, leadership, and resources that empower franchise owners to build strong, sustainable businesses.

The FranCoach Experience

At FranCoach, we know that franchising isn’t just about finding a business — it’s about creating the life you want. For this couple, that meant securing a future of freedom and flexibility while leveraging decades of leadership and marketing expertise.

Graham Chapman, Franchise Coach at FranCoach, guided them through the discovery process and shared:

“Helping clients find an opportunity that truly aligns with their lifestyle goals is what FranCoach is all about. This couple’s vision for a multi-unit business made Conserva the perfect fit.”

Lessons from Their Journey

This story highlights three important lessons about becoming a franchise owner:

• Define your “why.” Knowing what you want your life to look like helps guide the right franchise choice.
  
• Think long-term. Building a multi-unit business creates scalability and financial security.
  
• The right brand matters. Proven systems, recurring revenue, and strong franchisor support make growth possible.
  

At FranCoach, we’ve seen these lessons play out time and again. Our role is to simplify the process, provide guidance, and connect clients with brands that align with their goals.

Ready to Start Your Franchise Journey?

This story shows that the road to franchise ownership isn’t always about leaving something behind — it’s about building something new. Whether you’re seeking freedom from the corporate grind, the chance to control your time, or the ability to create lasting financial stability, FranCoach is here to guide you.

Explore our resources:
🎙 Franchising 101 Podcast
📺 FranCoach YouTube Channel
📖 Becoming a Franchise Owner (Book)

FAQs About FranCoach & Franchise Ownership

Q1: What does FranCoach do?
FranCoach helps individuals explore and select the best franchise opportunities by offering personalized coaching, industry expertise, and access to trusted franchisor relationships.

Q2: How does the FranCoach process work?
Clients are guided through a proven discovery process that includes assessing goals, reviewing business models, and matching with vetted franchise brands.

Q3: Does it cost anything to work with FranCoach?
No. FranCoach’s coaching services are free to clients — the franchisors compensate FranCoach when a successful match is made.

Q4: Where can I learn more about franchise ownership?
You can explore the Franchising 101 Podcast, the FranCoach YouTube Channel, or check out the book Becoming a Franchise Owner.