From Construction & ADA Specialist to Franchise Owner: Serving Seniors on Her Terms

A TruBlue Franchise Is Coming to Queens, NY

This FranCoach client has spent years building an impressive career in construction, facilities, leasing, and sales. She specializes in ADA modifications and has a particular heart for seniors and those with disabilities. As a Certified Aging-in-Place Specialist (CAPS certified by the National Association of Home Builders) and one of Crain’s New York Business’ Notable LGBTQIA+ Leaders (2023), she brings both expertise and vision to every project she touches.

After years of professional success, she realized it was time to create something of her own. She could continue in her current field, or she could take a leap into franchise business ownership—a path that promised both independence and the structured support she valued.

Why Franchising

This FranCoach client understood that building her own business required more than passion—it required infrastructure, systems, and proven processes. Franchise ownership offered all of that, giving her the ability to scale her impact without starting from scratch. With a trusted model and guidance from a national brand, she could focus on what she loved: creating safer, more accessible homes for seniors and individuals with disabilities.

Why TruBlue

TruBlue checked every box. Its focus on senior home modifications, commitment to core values, and mission-driven approach aligned perfectly with this FranCoach client’s expertise, interests, and passions. From the start, it was clear this was the right match—there was no need to explore other brands.

The brand’s infrastructure, training programs, and operational support empowered her to step confidently into ownership. With TruBlue, she can scale her services, maintain high standards, and lead a team dedicated to delivering meaningful results for clients and families.

What the Coach Says

Ethel Roy-Ford, FranCoach Franchise Coach, shared:

“As a franchise coach, there is no better feeling than finding that perfect match for your candidate. In TruBlue, she has found her calling and purpose. She brings both technical expertise and genuine compassion to this space, and I can’t wait to hear about the meaningful impact she will create in her community.”

What the Franchisor Says

Chase Pepper, TruBlue Franchise Representative, shared:

“We’re excited to welcome an incredible new franchisee to the TruBlue family! With an MBA, direct experience in state-funded senior home modifications and maintenance, and a strong background in construction, she brings both strategic expertise and hands-on knowledge to her business. Her deep passion for serving seniors in her community, combined with a commitment to building a strong, values-driven local culture, truly sets her apart. We can’t wait to see the meaningful impact she’ll make helping seniors live safely and comfortably at home while building an outstanding TruBlue operation in New York!”

Location

This TruBlue franchise will serve the Queens, New York area, providing senior-focused home modification services that improve accessibility, safety, and comfort.

FAQ About Franchise Ownership

Why do experienced professionals pursue franchises?
Franchise ownership allows proven operators to leverage systems, reduce risk, and scale a business efficiently while maintaining control over their time and impact.

Do I need construction experience to own a TruBlue franchise?
Not necessarily. Leadership, operational skills, and a service-oriented mindset are essential. TruBlue provides training and support to bridge technical gaps.

What makes TruBlue attractive to franchisees?
TruBlue offers strong infrastructure, national brand recognition, operational guidance, and mission-driven alignment, giving owners the tools to succeed while making a meaningful impact in their communities.

Lessons from This Journey

• Expertise in one field translates to impactful business ownership.
• Structured franchise support enables focus on client service, not administrative obstacles.
• Aligning passion with infrastructure creates meaningful growth.

At FranCoach, we help experienced professionals evaluate franchise ownership strategically — so decisions are grounded in structure, not emotion.

Ready to Start Your Franchise Journey?

If you’re ready to combine experience, independence, and purpose, franchise ownership could be your next step. Start with education:

• 🎙Franchising 101 Podcast– Learn how franchising works and what to expect.
• 📺 FranCoach YouTube Channel – Hear real conversations and insights from franchise owners.
• 📖 Becoming a Franchise Owner (Book) – A practical guide to evaluating franchise opportunities with clarity.

When you’re ready, reach out. Ownership might be closer than you think.