From Cybersecurity to Senior Care: Finding Purpose Through Comfort Keepers
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A Meaningful Shift in Career and Impact
After years serving in the IT and cybersecurity field for the U.S. government, this FranCoach client realized something was missing — human connection. The structure and security of government work offered stability, but not fulfillment. Driven by a desire to make a tangible difference in people’s lives, he began exploring new paths where his leadership and problem-solving skills could directly help others. That search led him to franchise ownership — and ultimately, to Comfort Keepers.
Why Comfort Keepers
When evaluating opportunities, this client was immediately drawn to the senior care industry. From the start, he felt a strong connection to helping others live more comfortably, safely, and with dignity. After an extensive and methodical search — one that reflected his analytical background — he discovered that Comfort Keepers was the perfect fit.
Comfort Keepers’ mission to elevate the human spirit through compassionate, in-home care deeply resonated with his personal values. The brand’s trusted systems, strong support network, and proven history of success offered the foundation he needed to confidently transition from employee to business owner.
For someone with a background in IT and a master’s degree in cybersecurity, the move may seem unexpected — but for this entrepreneur, the choice was clear: serve people, not servers.
A Journey Defined by Focus and Purpose
This client approached the franchise discovery process with patience and precision. Over eight months, he evaluated multiple industries and business models, ultimately returning to the one that spoke to his heart. His commitment, thoughtful approach, and genuine passion for helping others made him a standout candidate from the very beginning.
Quote from Scott Hoots, FranCoach Franchise Coach:
“This client is going to be an awesome owner for Comfort Keepers because of his deep connection and passion for senior care. That space was his target from the very beginning of his franchise search.”
Quote from the Comfort Keepers Team:
“We’re excited to add this new franchisee to our Comfort Keepers family. Their connection to their community, ambition, and passion to help others were all factors in them joining us. We are also happy to be adding another veteran to our network of franchisees who have served our country, and now look to serve our senior population.”
Location
This new Comfort Keepers franchise will open in Glen Burnie, MD, serving seniors and families throughout the surrounding area with high-quality, compassionate in-home care.
Lessons from This Journey
This story highlights three key lessons about becoming a franchise owner:
- Follow your passion. The right business aligns with both your goals and your values.
- Trust the process. Taking time to research and analyze leads to the best long-term decisions.
- Create impact. The most rewarding businesses improve lives — both for owners and those they serve.
At FranCoach, we see stories like this every day — professionals turning experience and purpose into meaningful franchise ownership. Our role is to guide that transformation and connect clients with the right brands for their journey.
Ready to Start Your Franchise Journey?
This story proves that franchise ownership isn’t just about financial freedom — it’s about creating a career with purpose. Whether you’re ready to build a legacy, help others, or take charge of your future, FranCoach is here to guide you every step of the way.
Explore our resources:
🎙 Franchising 101 Podcast
📺 FranCoach YouTube Channel
📖 Becoming a Franchise Owner (Book)


