From Air Force Veteran to Franchise Owner: Finding the Perfect Fit with TruBlue Home Service Ally
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A New Chapter in Business Ownership
When one door closed, another opened — leading this client straight to franchise ownership.
After a long and diverse career, this Air Force veteran was ready for his next professional chapter. Following his military service, he transitioned into the corporate world with AT&T and later Siemens, served as a county commissioner in small-town Georgia, and eventually launched his own consulting firm. He’s always viewed life and business as “puzzles to solve,” and franchise ownership offered the next challenge — one that combined his leadership experience, business acumen, and commitment to his community.
Why TruBlue Home Service Ally
This client knew he wanted to invest in a business with steady demand and meaningful purpose. He was drawn to the senior home services sector because it aligned perfectly with his passion for helping others and solving real-world problems.
TruBlue Home Service Ally stood out immediately. The brand offers a simple, scalable, and low-overhead model that provides essential “need-based” home maintenance services — the kind that practically sell themselves at the right price point. The opportunity allowed him to stay engaged in his community, continue mentoring others, and build something sustainable for the future.
A Process Built on Shared Values
The connection between this client and his coach went beyond business. Both shared a love for the North Carolina coast, swapping stories about summers spent in the same small beach town — a reminder that franchising is as much about relationships as it is about opportunity.
Quote from Graham Chapman, FranCoach Franchise Coach:
“I hope to work with 100 more clients like this one. He was open and honest about what he wanted and why he wanted it — which made my job that much easier. We had a blast talking cigars, baseball, and memories of the NC coast. He’s found his ideal franchise match with TruBlue, and I can’t wait to watch him thrive.”
Franchisor Contact:
“Deeply involved in the veteran’s community, Craig has always been driven by a love for serving others and building strong connections through networking. He views life and business as puzzles to solve and is now channeling that mindset into growing his TruBlue franchise and helping seniors and their families. We’re thrilled to welcome Craig to the TruBlue family and look forward to seeing the positive impact he’ll make in the Gainesville community!”
Location
This new TruBlue Home Service Ally franchise will serve the Gainesville, GA area, providing trusted home maintenance and senior safety solutions to the local community.
Lessons from This Journey
This story highlights three key lessons about becoming a franchise owner:
- Embrace the next challenge. The right franchise can channel decades of leadership and experience into a new and rewarding venture.
- Invest in purpose. A business that helps others creates lasting impact beyond profit.
- Follow what fits. The right concept often combines personal values with proven systems — just like TruBlue did for this owner.
At FranCoach, we see these lessons play out time and again. Our mission is to simplify the process, offer expert guidance, and connect clients with brands that align with their goals and vision for the future.
Ready to Start Your Franchise Journey?
This story shows that the desire to lead, serve, and grow doesn’t fade — it simply evolves. Whether you’re searching for your next challenge, a way to give back, or a business that fits your lifestyle, FranCoach is here to help you make it happen.
Explore our resources:
🎙 Franchising 101 Podcast
📺 FranCoach YouTube Channel
📖 Becoming a Franchise Owner (Book)
