Charlotte Couple Trades Corporate & Real Estate Careers to Launch Grounds Guys Franchise
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FranCoach is thrilled to announce the latest franchise success story: Matt and Allyson Dixon are the proud new owners of a Grounds Guys franchise serving the Charlotte metro area. Their journey to business ownership is a testament to strategic decision-making, unwavering partnership, and a shared vision for a better future.
Who Are Matt and Allyson Dixon?
Matt Dixon brings a robust corporate banking background to the table. Over the years, he has held multiple leadership positions in sales, customer service, and strategic product marketing. Allyson Dixon, meanwhile, has carved out a successful career in real estate, becoming a well-known name in the Charlotte market. Together, this power couple combines sharp financial acumen with entrepreneurial spirit and community focus.
Their partnership has always extended beyond the home, and now, they’re taking that collaboration to the next level—business ownership. Their complementary strengths made the decision to co-own a franchise not just a smart business move, but a deeply personal one.
Why Did They Make a Career Change?
For Matt, the shift from corporate life to entrepreneurship has long been a dream. The idea of owning a business—something he could build, grow, and eventually scale—has always appealed to him. But the tipping point came when they both realized how aligned they were in wanting to create a business that supports the lifestyle they envision for their family.
Learn, Listen, Launch: Podcast + Book Resources for Aspiring Franchise Owners
Curious about what it really takes to launch a franchise? The Franchising 101 podcast features real stories from everyday people who’ve taken the leap into business ownership. Hosted by FranCoach, each episode offers insights into the franchise discovery process, lessons learned, and tips for building a successful business—from couples teaming up to career changers looking for more freedom. Whether you’re just exploring or ready to take action, this is your go-to resource for all things franchising.
Want even more insight? Check out Becoming a Franchise Owner: The Essential Guide to Entrepreneurial Freedom—a quick, actionable read that walks you through the franchise discovery process. Whether you’re just curious or ready to take the leap, it’s a powerful tool to help guide your next steps.
Why Will They Make a Great Franchise Owner?
“Matt and Allyson were a joy to work with,” said Tim Parmeter, Founder and Franchise Coach at FranCoach. “They were incredibly attentive to following the process throughout, which bodes well for them as franchise owners. They were the rare example of someone ultimately owning the franchise they liked the most right out of the gate, but true to the process followers they are, they kept an open mind to all options, which helped them confirm Grounds Guys was their best fit.”
This disciplined approach and their mutual respect made for a dynamic and effective decision-making team. Their ability to stay focused on their goals—even during the inevitable moments of tension—reflects the resilience that will serve them well as entrepreneurs.
Why Did They Choose Grounds Guys?
From day one, Grounds Guys stood out as the frontrunner. Its wide array of services—from recurring maintenance to larger landscaping projects—offered the kind of flexibility and scalability they were looking for. Being part of the larger Neighborly Brands family sealed the deal, giving Matt and Allyson the confidence that they would have robust support every step of the way.
“We wanted a franchise that had a strong operational foundation and a clear path to growth,” said Allyson. “Grounds Guys gave us that and more.”
Congratulations From the FranCoach Team
We’re beyond excited to watch Matt and Allyson take this leap into business ownership. Their story is exactly why we do what we do at FranCoach—helping everyday people become exceptional business owners. Congratulations to the Dixons on this exciting new chapter. We can’t wait to see what you build together!
The Benefits of Working With FranCoach
FranCoach is a national search firm dedicated to working with individuals who are interested in owning a franchise. We have partnered with over 600 of the top franchisors in the country, spanning nearly 70 industries.
Our goal with clients is to help them find the absolute best franchise for them to own. Our goal with our Franchising 101 podcast series is to help educate people on all aspects of franchise ownership.
Reach out to us to learn more about potentially becoming a franchise owner. There’s never any fee for our service, so why not take the first step today toward your better tomorrow?
Find out if you’re ready for franchise ownership with this five-minute assessment quiz.
Frequently Asked Questions
Why did Matt and Allyson Dixon change careers?
They wanted more control over their lifestyle and the opportunity to build a business they could grow and scale. Owning a franchise aligned with their shared goals of financial freedom, family flexibility, and long-term growth.
Why did the Dixons choose a Grounds Guys franchise?
Grounds Guys offered flexible services, scalability, and the support of the Neighborly Brands network. They wanted a franchise with strong operational foundations and clear growth potential.
What resources can help someone learn about franchising?
FranCoach offers the Franchising 101 podcast with real stories and actionable advice, plus the book Becoming a Franchise Owner: The Essential Guide to Entrepreneurial Freedom, which walks readers through the franchise discovery process.
How can I find out if I’m ready to own a franchise?
FranCoach offers a five-minute assessment quiz that evaluates your readiness for franchise ownership and helps you explore the best opportunities for your skills and lifestyle. Reach out to FranCoach to discuss options.
