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Franchising 101 – The Power of Storytelling in Franchising with Trevor Rappleye – Episode 253

Episode 253 – In this episode of FranCoach’s Franchising 101 Podcast, Tim Parmeter speaks with Trevor Rappleye, CEO and storyteller of Franchise Filming. They explore the vital role of storytelling in marketing, especially within the franchising industry. Trevor shares his journey from wedding videography to becoming a pioneer in franchise storytelling. Highlighting the importance of authentic, unscripted content, Rappleye explains how capturing real stories of franchisees and leadership teams can inspire potential franchise owners and strengthen brand trust. He also provides insights into how franchisors can leverage video marketing effectively. Throughout the conversation, the emphasis remains on the human element of franchising, demonstrating how personal stories can drive significant business growth.

 

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