Inspired by Family, Driven by Purpose: Idaho Couple Launches Eco-Friendly ohDEER Franchise
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Celebrating Idaho’s Next Outdoor-Friendly Franchise Owners
FranCoach is thrilled to announce that Karen and Austin Woodard have officially signed on as franchisees with oh DEER, an eco-friendly outdoor pest management brand. Motivated by family inspiration, community commitment, and a passion for the outdoors, the Woodards are poised to bring top-tier, wildlife-safe solutions to their hometown—and beyond.
Who Are Karen & Austin Woodard?
Karen Woodard brings a wealth of leadership experience to the table as a Creative Director, managing both people and large-scale projects. Her husband, Austin, is equally enthusiastic about taking on business ownership alongside her. The couple lives and breathes Idaho’s outdoor lifestyle—hiking, gardening, and exploring local landscapes. They’re deeply committed to preserving the state’s natural beauty and helping neighbors coexist with wildlife responsibly.
Why Did They Make a Career Change?
Karen’s entrepreneurial journey began with the success story of her brother, Kevin, who worked with FranCoach to launch not one, but two franchises (in 2019 and again in early 2025). Seeing Kevin’s fulfillment ignited a spark: she realized that franchising could offer similar opportunities for flexibility, growth, and wealth building. It also aligned with her core values of leadership, creativity, and community engagement.
While she values her corporate career, Karen sought a venture that aligned with the Woodards’ shared vision and allowed them to build something meaningful together. The real appeal of franchising for the Woodards? It’s the perfect blend of their skills, family dynamic, and lifestyle goals. With Karen’s creativity, Austin’s operational strengths, and their shared commitment to teamwork, they’re ready to build a business rooted in purpose, balance, and community impact.
Learn, Listen, Launch: Podcast + Book Resources for Aspiring Franchise Owners
Curious about what it really takes to launch a franchise? The Franchising 101 podcast features real stories from everyday people who’ve taken the leap into business ownership. Hosted by FranCoach, each episode offers insights into the franchise discovery process, lessons learned, and tips for building a successful business—from couples teaming up to career changers looking for more freedom. Whether you’re just exploring or ready to take action, this is your go-to resource for all things franchising.
Want even more insight? Check out “Becoming a Franchise Owner: The Essential Guide to Entrepreneurial Freedom”—a quick, actionable read that walks you through the franchise discovery process. Whether you’re just curious or ready to take the leap, it’s a powerful tool to help guide your next steps.
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Why Karen Will They Make a Great Franchise Owner?
“Karen has been an absolute delight to work with. She was diligent, thoughtful, and embraced the process. All traits that will help her become a great franchise owner. Karen and Austin also have a well thought out plan for their roles within the business, which is crucial in any partnership and especially when it is with your spouse.”
— Tim Parmeter, FranCoach
This coach testimonial affirms what FranCoach saw throughout the Discovery Process: a disciplined, strategic, values-driven duo ready to lead and innovate—all while supporting each other.
Why Did They Choose oh DEER?
The Woodards were drawn to oh DEER’s environmentally friendly, humane approach to managing outdoor pests like mosquitos and deer that can harm gardens and disrupt peace of mind. The brand’s philosophy resonated with their own love for nature and wildlife stewardship.
Additionally, the personal and calm onboarding experience from the oh DEER team sealed the deal. Karen says, “We felt like part of the family from day one,” noting the brand’s authenticity and supportive culture.
A Heartfelt Congratulations from FranCoach
All of us at FranCoach extend our warmest congratulations to Karen and Austin Woodard on officially joining the oh DEER family as franchise owners in Idaho. Watching their journey—from inspired curiosity to confident decision-makers—has been truly rewarding. Their dedication, teamwork, and values-driven mindset make them an exceptional fit for business ownership. We’re honored to have guided them through the Discovery Process and can’t wait to see the positive impact they’ll bring to their community. Congratulations, Karen and Austin—we’re cheering you on every step of the way!
The Benefits of Working With FranCoach
FranCoach is a national search firm dedicated to working with individuals who are interested in owning a franchise. We have partnered with over 600 of the top franchisors in the country, spanning nearly 70 industries.
Our goal with clients is to help them find the absolute best franchise for them to own. Our goal with our Franchising 101 podcast series is to help educate people on all aspects of franchise ownership.
Reach out to us to learn more about potentially becoming a franchise owner. There’s never any fee for our service, so why not take the first step today toward your better tomorrow?
Find out if you’re ready for franchise ownership with this five-minute assessment quiz.
